Posted by: Jim Adcock | February 2, 2011

Promote Yourself

The following is a re-print of the posting I made on The Daily Post in reply to WordAngell

The tips on Learn WordPress are great, but there are other things you can do to generate traffic in a non-scammy, non-scummy, non-spammy way.

The first thing to do is identify your audience. Who is it written for? Personally, my posts [on my main blog] are for people trying to get their careers back on track and for SharePoint administrators, which are both me. But the two audiences don’t have a lot of overlap.

I know where the SharePoint people hang out, and there are a number of e-mail lists and LinkedIn groups for people like me in that way. So, every time I post a SharePoint topic, I send a notice to each of the SharePoint “hangouts” and watch the traffic roll in.

When I post something about career management, there are a couple of LinkedIn groups I post to, and a Yahoo group with an e-mail subscriber list of over 4000 people that is good for a hundred hits or so.

By knowing which audience I am talking to, I know which groups to selectively send notices to, so I am sending info relevant to them and not filling the channel up with noise.

By knowing where my audiences “hang out”, I have ready-made audiences to whom I can send the announcements to.

I skimmed your blog a bit, and I presume you are a member of at least one writer’s group. Have you been letting members of your group know when you have posted something that you think would be of interest to them?

Again, to ensure that your self-promotion doesn’t cross the line into scammy, scummy, spammy territory, especially when you are taking part int he PostADay challenge, you want to be SELECTIVE about what updates you send to what lists and how often. Relevance is key, and so is controlling the frequency, so that your potential audience doesn’t tune you out.

I would love to continue the conversation about how to best promote your blog with anyone interested.

Jim Adcock is a SharePoint Administrator, and blogs about SharePoint at his main blog, Working It Out. He is also Vice President of Launch Pad Job Club, an organization in Austin, Texas, whose mission is help people who have lost their jobs to get the skills they need to land their next job, and to help them cope with the interim between jobs. Consequently, Jim also blogs about career management. He also serves as Secretary on the Austin Software Process Improvement Network Board of Directors. He also wants to know why everyone keeps asking him about sleep…

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Responses

  1. […] Once the post goes live, then the publicity machine goes into action. Remember that audience I identified at the beginning? I go to where the audience is […]


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