Posted by: Jim Adcock | February 7, 2011

Working It Out – update

On WordPress (if you didn’t already know it), you can set which day of the week you want as the start of your week (on your dashboard, under Settings >> General).  My weeks start on Monday.

Last week, for the fourth week in a row, I had 500 or more hits.  Before this run, I only had three weeks over 500 hits – Weeks 26 (June 28-July4), 40 and 41 (October 4-17) of 2010.

I also passed 18,000 all-time hits this morning.

For January, the final total was 2034 hits, with 9 new posts and a total of 6607 added words.

Those 2034 hits were spread across 65 posts and pages (77% of my content).  781 of the hits (38%) were from the 9 new posts, the rest were for my inventory of older posts.

Why do visitors view my older posts?  Partly because of what they read in the newer posts, but a larger portion is from internet searches.  672 clicks (33%) came from search engines.  While a few of those found my newer posts, mostly they went to my older content.  That leaves about 581 hits (+/- the searches that hit the newer content), from readers who, once they got to my site, stayed to read more than they initially came to see.

This means there are three strategies at work driving traffic:

  • First, there is promotion of new material.
  • Second, driving traffic from internet searches.
  • And third, keeping the readers engaged.

I’ll be talking about each of these in future posts.

Jim Adcock is a SharePoint Administrator, and blogs about SharePoint at his main blog, Working It Out. He is also Vice President of Launch Pad Job Club, an organization in Austin, Texas, whose mission is help people who have lost their jobs to get the skills they need to land their next job, and to help them cope with the interim between jobs. Consequently, Jim also blogs about career management. He also serves as Secretary on the Austin Software Process Improvement Network Board of Directors. He also wants to know why everyone keeps asking him about sleep…

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