Posted by: Jim Adcock | February 8, 2011

Blogging with Integrity

Back in July of 2009, I heard a story on NPR about blogs, blogola and advertorial content, blurring the lines between advertising and content without clearly identifying what is being said in a blog that the author truly believes, and what they are saying to get schwag and compensation.

I already feet strongly about this issue, and was glad it is being more widely recognized as a problem and discussed. As in my post on July 13th, 2009, “Peer Code Review on the cheap“,

OK, to start with, when I decided the theme(s) of my blog, I knew I wasn’t interested in making it a place to flog products. Point people to free resources, be a free resource, yeah, I’ll do that. I’m not here to sell other people’s stuff. Frankly, this blog is to help sell me – what I know and and do for other people.

When I am promoting something for which I have received remuneration, I will clearly give full disclosure on the nature of the compensation and justification for why I am making the post anyway.

Also mentioned in the story was the Blog With Integrity movement. Though the movement started with “mommy bloggers” (and I’m not one), since each of the points matches my philosophy on blogging, I’ve joined by signing the pledge.


By displaying the Blog with Integrity badge and signing the pledge, I assert that the trust of my readers and the blogging community is important to me.

I treat others respectfully, attacking ideas and not people. I also welcome respectful disagreement with my own ideas.

I believe in intellectual property rights, providing links, citing sources, and crediting inspiration where appropriate.

I disclose my material relationships, policies and business practices. My readers will know the difference between editorial, advertorial, and advertising, should I choose to have it. If I do sponsored or paid posts, they are clearly marked.

When collaborating with marketers and PR professionals, I handle myself professionally and abide by basic journalistic standards.

I always present my honest opinions to the best of my ability.

I own my words. Even if I occasionally have to eat them.


What about you?

The above is a restatement of the Policy Statement on my main blog. That policy holds true here, true to my desire to learn and teach self-promotion in a non-scammy, non-scummy, non-spammy way. I encourage you to adopt the same policy.

Adopting the policy does NOT mean you don’t do advertorial content, that you can’t get paid for your time and the eyeballs you bring to a post. It DOES mean that, when you do so, you state it clearly where readers know where your interests lie.

Jim Adcock is a SharePoint Administrator, and blogs about SharePoint at his main blog, Working It Out. He is also Vice President of Launch Pad Job Club, an organization in Austin, Texas, whose mission is help people who have lost their jobs to get the skills they need to land their next job, and to help them cope with the interim between jobs. Consequently, Jim also blogs about career management. He also serves as Secretary on the Austin Software Process Improvement Network Board of Directors. He also wants to know why everyone keeps asking him about sleep…


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