Posted by: Jim Adcock | February 9, 2011

Needs

Last night I thought up an idea for a blog post. I thought about doing a quick draft from my cell phone, but I said, “Nah, I’ll remember.” Guess what? This morning I couldn’t remember.

Not jotting down my post idea was a poor tactical move. Tactics are things you do in order to function day-to-day, moment-to-moment. The suggested blog topics on the Daily Press and the other tips presented there are tactical advice – generating ideas to write about today, ways to keep yourself motivated, to keep going from day to day.

My focus today is about strategic thinking – what is the bigger picture, where is it all going, what is it for?

Continuing from yesterday’s thoughts about traffic from search engines

When I started this blog a week ago, I was responding to a need I saw in the replies to a post on the PostADay2011 blog, where other bloggers expressed the question “Is anyone reading my stuff?”.

A good way to find subject matter that lends itself to traffic from search engines is to look around you and see any unmet needs. Can you fill that need?

If so, then you can drill down into more specific tactics – using in your text the words that people would use to search for information on the subject, posting a link to your post in appropriate venues, and so on. But it all starts with content that flows from having a direction, a destination, in mind.

What kind of blog do you want to have, and does it fill a need?

Jim Adcock is a SharePoint Administrator, and blogs about SharePoint at his main blog, Working It Out. He is also Vice President of Launch Pad Job Club, an organization in Austin, Texas, whose mission is help people who have lost their jobs to get the skills they need to land their next job, and to help them cope with the interim between jobs. Consequently, Jim also blogs about career management. He also serves as Secretary on the Austin Software Process Improvement Network Board of Directors. He also wants to know why everyone keeps asking him about sleep…

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